Marketing is all about how a customer engages with your brand through brand identity, customer experience, customer journey and product.

The power of scent is undeniable. Wondering what scenting is all about and why it is so effective? The reason why scent is used as an effective marketing element is because it is POWERFUL, UPLIFTING and BUILDS BRAND IDENTITY.

Who uses Scent Marketing and What they smell like? So you’ve heard of scent marketing but have you noticed how the following brands use it