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Key insights from brands that employ multisensory branding
Key insights from brands that employ multisensory branding
Have you ever caught a whiff of a scent that instantly transported you to a specific brand, like the unmistakable aroma of Starbucks coffee? Perhaps you recognise the distinct click... Read more...
Voice acting vs. AI voice-over
Voice acting vs. AI voice-over
Voice acting is both a career and an art, with actors developing unique sounds over the years. Yet, AI technology in voice-over work challenges this artistry, mimicking human voices closely... Read more...
Sniffing out success: The psychology of marketing scents on emotions and behaviours
Sniffing out success: The psychology of marketing scents on emotions and behaviours
Ever smell something that instantly brings back memories? Or notice how the smell of freshly baked bread can make your stomach rumble with hunger? While often overlooked, scents impact our... Read more...
How AI is inspiring brands to embrace nostalgic marketing
How AI is inspiring brands to embrace nostalgic marketing
Remember that feeling? The warmth that washes over you as you catch a whiff of your grandma’s perfume or hear a song you listened to as a teenager. Nostalgia, that... Read more...
WHAT IS MULTISENSORY MARKETING AND HOW CAN IT HELP YOUR BUSINESS STAND OUT?
WHAT IS MULTISENSORY MARKETING AND HOW CAN IT HELP YOUR BUSINESS STAND OUT?
Multisensory marketing, also known as multisensory branding, is a strategy that engages more than one of the five senses (sight, sound, smell, touch, and taste) Read more...
MULTISENSORY ADVERTISING VS TRADITIONAL MARKETING
MULTISENSORY ADVERTISING VS TRADITIONAL MARKETING
As marketing trends rapidly evolve, the challenge of winning consumer attention has never been greater. Traditional marketing has long been the go-to strategy, with its Read more...
CREATING UNFORGETTABLE BRAND ACTIVATIONS WITH MULTISENSORY MARKETING
CREATING UNFORGETTABLE BRAND ACTIVATIONS WITH MULTISENSORY MARKETING
Experiences are unforgettable because they evoke emotions, anchoring those moments in our long-term memory. When brands create memorable experiences, they leave lasting impressions on their Read more...
10 COMMON SCENT MARKETING MISTAKES TO AVOID
10 COMMON SCENT MARKETING MISTAKES TO AVOID
Scent marketing is an often overlooked but unique tool that can build lasting brand loyalty. When implemented correctly, a well-chosen fragrance can evoke emotions, create Read more...
HOW TO GET STARTED WITH SENSORY BRANDING
HOW TO GET STARTED WITH SENSORY BRANDING
In this blog, we aim to understand what sensory branding can do for your brand and how to get started with your multisensory marketing journey. Read more...
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