What’s the biggest gap in the market for brands? Digital audio marketing. While commuter traffic died down during lockdown — commuter audio consumption did not. Smart speakers are on the rise and audio mediums are being sought out. There is a huge opportunity for companies to seek out a place in the world of audio marketing. Our multisensory specialists present the 2022 sound trends and ways you can benefit.
Jump on the sound wave of 2022
We bring you digital audio services like SOH mood music, in-store radio, and telephonic audio services. These services include on hold marketing, IVR voice prompts, after-hours answering and more. Yet, we know that the possibilities of sound marketing are only emerging. Our team look at untapped territories and the exciting new areas for brands to explore.
- Optimising audience reach with data
Data-targeting comes down to basic elements of using location, preference, and interests. This approach is more strategic than before, connecting the right audiences to companies. With a more personalised advertising experience, comes better engagement opportunities for advertisers. This is all thanks to the consented user data exchange.
- Creating a brand impression through the medium of sound
Think sonic sounds (sound trademarking) to start complementing visual marketing. Companies like Netflix have achieved it with their opening sound. And countless other brands have as well with jingles or selected mood music. Brand impression is now even more memorable as it is woven into apps, products and websites. This is due to sound now operating as iconic, distinct, ownable material. It is time for companies to start filling the void and carving their space in the world of sound.
- Programmed audio as the biggest opportunity for brands
Think music streaming, podcasts and online broadcast media. Listening platforms serve not only leisure but also carefully placed brand strategy segments. Linking to music is an effective medium for brands to establish their stands on important topics or announcements. By finding their way into sound, brands build up a cultural relevance that resonates with listeners.
- Brands finding new audiences with the right platforms
The trendiest platform for brands wanting to connect with users? TikTok. You’ll be sure to see more brands making an appearance there for effective brand leverage using music. The best strategy will be brand research and utilising the novelty of newness. This can be with new music or reviving old music to younger audiences). This is one of many examples of how brands will gain consumer attention to create brand recognition and drive strategic business.
- Music, brands and artists unite
Brands appointing celebrity ambassadors is starting to look a lot more like partnerships. This leverages brands to get seen with artists at the helm. Conversely, this also helps artists grow their public presence when well-known brands choose to partner with them. Both parties unite on similar interests and gain by sharing each other’s audiences.
The world expects brands to take more of an active role in advocacy and action important causes. Joining alongside music artists to champion change and pressure corporations to act. Case in point — the boycott musicians led against Spotify regarding misinformation.
Fans will also benefit through the joint incentives that brands and artists create. Think pop-ups, discount offers, unique and novel perks from supporting the collaboration.
Diving into new depths with digital audio — and beyond
For more information on digital audio marketing or other multisensory offerings, contact us. Be sure to revisit our trending page regularly for marketing news.
