Marketing is all about how a customer engages with your brand through brand identity, customer experience, customer journey and product. A customer wants to feel as though the brand is there for them in their time of need. Scent marketing influences a customer to feel relaxed, comfortable
and calm when they’re in your store which means they’re more likely to spend more time and money in store or you could scent your gym space to make it smell hygienic to retain customers and mask the odor of sweat to improve customer experience while working out!
How scent marketing influences customers
- Floral Scents:
These light scents encourage the buyer to linger longer in store. This is great for the retail industry - Leather:
Evokes a feeling of opulence! This is best for luxury brands and/or furniture outlets. The smell of leather evokes a feeling of upper-class luxury. - Fresh Linen:
Smelling fresh linen influences your sense to trigger an emotion of cleanliness. Crisp and clean scents evoke a sense of newly washed. This is best for fitness facilities to also mask the odor of sweat! - Lavender:
Keep you cool, calm and collected is what lavender is going to do! It promotes relaxation and is best suited for salons and spa’s. - Lemongrass:
Invigorating and energizing. Lifts and lightens the space which is perfect for hotels and casinos - Vanilla:
A common favorite and very popular scent. Vanilla elevates the mood and works perfectly in the entertainment industry.
Who uses scent marketing to influence their customers?
From the likes of Abercrombie & Fitch, to Cinnabon and Starbucks – most of your favorite brands use the influence of scent to steer you to make your purchasing decisions.
Read our blog about who uses scent marketing
