Thinking of ways to put pep into a place and increase productivity? We suggest creating ideal ambient spaces with music. Depending on the atmosphere and the activities that take place, music can have a tremendous impact on establishing a mood. Our team explores music composition and genre to help you consider your playlist choices.
Use the science of sound to captivate and increase productivity
With the transportive qualities of music, you can utilise sounds to create or enhance the olfactory senses. Mandolin music could summon visuals of the Mediterranean in a European-styled boutique, salsa music can enhance Mexican cuisine in a restaurant or ambient natural sounds for an immersive museum exhibit. These experiences will leave a lasting impression and encourage shopping, dining and recommending an experience to others.
Choosing the right tempo, key and genre can have a huge impact on mood but also time perception, increase productivity, and taste – and even enhance another sense. This concept is called synaesthesia, a neurological condition where information that stimulates a sense can spark several other senses. It is a uniquely experienced phenomenon, but with the right setting, you can allow visitors to experience a multi-sensory experience with the power of sound. You can aid in creating a core memory, brand recall and a meaningful interaction just about anywhere.
Tips on tone and tempo
Researchers discovered that listeners also interpret neutral faces as happy or sad depending on the music played. This could affect shoppers’ interpretation of a model’s mood in a store and their purchase behaviour. Plus, music increases dopamine levels that help with planning, organising, attention and more. Consider how visitors and workers interpret your brand and space with music choice and surroundings.
Slow music
Songs with about 100 beats per minute produced in a minor key can make time pass quicker, as compared to when listening to fast music. This would be ideal for waiting rooms, elevators or office spaces.
Higher tempo music
Faster-paced music can lead to heart rate increasing, making individuals more alert and attuned to time passing. This type of music is better for getting a crowd excited at sports events, exhibitions or festivals.
Whatever your needs may be, our mood music offerings include a wide range of musical genres that are commercially or directly licensed.
Music genres and mood profiles
According to a Heriot-Watt University study, music genres correspond to personality types and can assist in creating the desired atmosphere to increase productivity. The top contenders for building or appealing to high self-esteem, creativity or working hard include:
Music fans who display high self-esteem listen to:
✔️ Blues
✔️ Classical music
✔️ Jazz
✔️ Opera
✔️ Rap
Music fans who display high self-esteem and are at ease listen to:
✔️ Reggae
✔️ Soul
Music fans who display creativity and are outgoing listen to:
✔️ Bollywood
✔️ Dance
✔️ Indie
✔️ Rock/heavy metal
Music fans who are hardworking listen to:
✔️ Country and western
✔️ Chart pop
Steer drivers in the right direction
Additionally, the best music for drivers is unfamiliar or uninteresting music. If you have a logistics, transport or ride-hailing company, encourage your drivers to be careful in their music choices to avoid distraction. Or better yet, curate a music playlist with the help of our services.
Tune-up your playlist for productivity
Curating a space intended to increase productivity is possible with the right music. Contact our multisensory experts to zero in on the best sound for you and your brand.
